Socio-ultural influence on the increase in consumerist behavior among Essay

Socio-ultural influence on the increase in consumerist behavior among Indians in U.S - Essay Example One of the most important after effects of globalisation is the influence it have caused to base the consumer choice on the materials being provided to them rather than understanding of their buying requirements. This is notwithstanding the ongoing debate on theoretical explanations given on the modern consumer behaviour.But from the experiences gained on the market behavior during the 21st century, the pervasive market performance has covered every material in the market place. This is obvious from the ways the brand building has been followed in various products like segregating the consumers considering their age and also their cultural influence.Exclusive adult product or products for curly haired are the symbols of such market delineation to enhance the consumer acceptability and thus leading to the burgeoning their business. At the same time the market based economy have failed to eliminate large number of beliefs and customs.The fears arising from the religious beliefs are nev er offset even by the well planned and creative intervention in the market Also, the impact of the culture of the dictating the market principles has also not been fully justified. The dominant component among all the existing market forces in a typical scenario would probably be elite population whose options usually dominates the market. The majority of the mass are less influential in the market economics as they are found to undertake the actions that is most necessary for them as it would be highly fantasy for this group of the population in the regions to opt for any luxurious mode of lifestyles. Thus the basic understanding has been those who fail to get what they require embraces the scarcity while those who have the ability to procure all they need tend to move to the extend of highly disordered consumption styles.. Thus the evidence have been given to come to a conclusion on the effect of culture on the consumer behavior. Most of the studies or research have focussed on the effect of the consumer tendencies on a static population level. But the globalization which have resulted in the free transfer of commodities across different countries also have resulted in the large-scale manpower movements. Thus the effect of cultural impact this has created on the consumerist behavior is necessary. The study undertaken here is to understand how the change observed in the consumer pattern within a newly migrated or relocated group of people. The investigations would also include the factors that influence such group of people to change or withstand the change. Thus the study would give a new dimension to the research issues on the consumerist tendencies in the post-globalized period. Literature survey It is widely understood that the social stratification has been aggravated as a result of the strong hold of the capitalist social structure (Cohen and Roosevelt, 2002). The factors like negative consumerism emerging from the continuous denials of acquiring various products have lead to the re-look into various aspects of value based consumer theories (Feather stone, 2007). Thea earlier studies have shown that an inclination to well established brand names existed among all the young university students. A comparison mad across the Nokia and Siemens show that the enhanced credibility created to the consumers with the support of well-tailored campaigns and highly transparent knowledge sharing have helped Nokia to go far ahead of the rival Siemens (Anderman et al, 1999). In another situation, the business organization often identifies the most important cultural aspects of the target groups and hence plan their marketing programme accordingly. The consumer demarcation on these social d ynamics have yielded good amount of success. Some of the well known cases are Volkswagen for the working woman, Saga Holidays for the young elderly, the Pink pound for gay men (Lee,

Final Project Research Paper Example | Topics and Well Written Essays - 1250 words - 1

Final Project - Research Paper Example Investment that was made in Brazil could have been overinvestment that made the business spend much on fixed assets. The production capacity that is not used in this situation does not generate any cash hence becomes a waste of cash. Negative flow of cash in Brazil could also be caused by too much stock in the country. The stock will tie up cash and through this; there is increase in risk that the stock become obsolete. Allowing too much credit during sales is a factor that is able to lead to negative cash flows (Chorafas, 98). Credit to customers is a way to build revenues but late payments are a problem that always arises but a strain on cash flows. Overtrading is a factor that could make Brazil has negative cash flows. Overtrading occurs when the business expands quickly putting on pressure on short-term finance. Seasonal demand in the products also is a factor that has led to negative cash flows in the country as the goods are mainly demanded during war times (Chorafas, 209). There are feelings by investors that the statement of cash flow is the most transparent and this makes it difficult to fudge. This makes it to be the most reliant in the business to discern the true performance of a business. The division of cash flow statements is divided into three major areas making to be the most effective for use in the business (Dominguez and Tesar, 204). The division includes operating activities that constitutes the revenue generating activities to the business. Investing activities are also a composition of a cash flow statement that constitute payments that are made to acquire long term assets as well as cash that are received from sales. Financial activities constitute activities that will change equity or borrowings of a business. Currencies that are to be hedged by Raptor International are those that are on sales and investments. The currencies when hedged will enable holding onto foreign currencies as an investment such that a